COMMUNICATIONS
+ MARKETING
SKIP TO:
360 DIGITAL MARKETING CAMPAIGNS
SOCIAL MEDIA
EMAIL MARKETING
STRATEGIC COMMUNICATIONS
Note: All images below were designed and created by me unless otherwise stated.
360 DIGITAL MARKETING CAMPAIGNS
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THE SMASH ROAD CASE
An ongoing drive for essential health items, given directly to touring musicians in the Seattle area, launched in August 2025.
- WEBSITE
- “WHAT’S IN THE SMASH ROAD CASE?” POST
- NEWS WRITE-UP FROM 99.9 KISW
IMPACT: Over $10,000 in donated goods during its first six months.
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"Give Good Health to Musicians" For Giving Tuesday
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EMAIL MARKETING
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The SMASHLetter
A semi-monthly newspaper-style newsletter sent to ~5,000 subscribers, consisting of donors, musicians, and other supporters who enjoy the content. Featuring blurbs from musicians, dentists, therapists, and more.
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TUNE UP! SMASH Musician Member Newsletter
A monthly newsletter sent to musicians currently enrolled in SMASH membership for healthcare services.
STRATEGIC COMMUNICATIONS
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NONPROFIT EXECUTIVE DIRECTOR ANNOUNCEMENT + INTRODUCTION
Announcing and introducing SMASH’s new Executive Director to both the general public and the organization’s musician members after nearly a year without public-facing leadership.
INITIAL ANNOUNCEMENT:
- EMAIL TO ALL SUPPORTERS, DONORS, & MEMBERS
- BLOG
INTRO LETTER #1 TO MUSICIAN MEMBERS
(CALL TO ACTION: LINK TO SURVEY FOR ANONYMOUS FEEDBACK)- EMAIL TO CURRENT MEMBERS ONLY
INTRO LETTER #2 TO PUBLIC
(CALL TO ACTION: WAYS TO HELP IN THE NEW ERA)- BLOG
SOCIAL MEDIA
10TH ANNUAL PUNKSGIVING ANNOUNCEMENT
- poster image design
- caption content
- coordination with all collaborators
What's in the SMASH Road Case?
- design and content on all slides
- caption + collaboration
How to Access Free Food Resources in Seattle
- image design on all slides
- caption content